With increased travel and activity during the summer months, MyPlates partnered with Encore to design and execute a multi-market billboard initiative displayed across Dallas, Houston, Austin, and San Antonio. Each set of billboard designs combined bold colors with creative messaging to highlight the extensive range of license plate options offered by MyPlates, while also promoting their new embossed plates to a wider audience. The billboards were strategically placed throughout these major metropolitan areas to highlight MyPlates’ newest offerings, reinforce brand recognition in high-traffic corridors, and encourage drivers to explore the brand’s expanding selection of license plates.
