The branding for the Orangeburg County Development Commission (OCDC) focuses on creating an approachable, bold, and cohesive identity that builds trust, preserves community values, and reflects economic growth.Â
To start, the OCDC logo went through a refresh to modernize the organization’s identity while maintaining its existing brand recognition. The updated logo introduces a more dynamic interplay of form and cleaner typography, to improve both clarity and versatile use of the logo across both digital and print platforms.
A comprehensive brand guide was also developed to ensure consistency across all visual touchpoints, including brand voice and tone, taglines, logo usage, typography, brand colors, photography and videography specifications, and iconography. These guidelines serve as a foundational resource for maintaining a cohesive and recognizable brand presence and empowering both internal teams and external partners to accurately apply the OCDC identity across a wide range of platforms and materials.
